The Allure of Apricot: Pantone Color of the Year 2024

I can hardly think of any color that’s more uplifting, positive and summery – in short, any color that would make me smile and feel happy – as apricot. We all need this emotional boost right now, so: Thank you, Pantone! Spot on!

Drumroll…. here it is: “Apricot Crush!” It is SO chic…

… and it can be combined in so many ways – both within the color family, from pale peach through coral and terracotta…

… accented with complementary hues – greens, blues, purple – AND grounded with soft neutrals, especially a soft grey.

Henri Matisse: Mme Matisse

How I know that? Easy – at A Day Like No Other, we have worked with this beautiful color many times over the years (and every time in a different way). Want to see?

Photo credit: Sandra Fazzino

For a styled photoshoot, introducing the newly renovated ballrooms in the Westin St. Francis hotel in San Francisco, we offset the central new color of the ballrooms – silvery grey – with apricot, peach and coral. I think it’s a stunning combination!

Photo credit: Sandra Fazzino

Even the wedding cake played along!

Photo credit: Sandra Fazzino

Well – convinced? But this is only the beginning! For a recent late-summer wedding, we combined apricot with sage green for a fresh, summery look:

Photo credit: Studio Ma

For a fall wedding last year, we played up the vibrant side of apricot with orange, rust and fiery red hues in the towering centerpieces …

Photo credit: Frank J. Lee Photography

… and the softer, “peachy” side of the color with shimmery napkins, champagne tablecloths and metallic gold accents.

Photo credit: Frank J. Lee Photography

We also added a touch of pale blue (in the water goblets) – actually inspired by the color combination of the bride’s favorite flower, the Bird-of-Paradise, which was the star in all floral arrangements.

Then, there is, of course, apricot at the center of a palette of sunny, warm hues, like in this outdoor summer wedding a few years back:

… here combined with bare wooden harvest tables and ivory runners (= the neutral hues to ground the whole riot of colors), metallic gold and terracotta for the napkins. (Photo credit: Danny Dong Photography).

You’d rather go more subtle with apricot? No problem: here combined with ivory (flowers), silver (foliage) and a pale mint green (bridesmaids dresses). Pretty, yes?

Photo credit: Frank J. Lee Photography
Photo credit: Frank J. Lee Photography

Didn’t I promise more, bold combinations…. like violet and purple? Look here and be stunned:

Photo credit: Sandra Fazzino

As you can see, the combination with deep purple and pale violet makes the apricot “pop” even more! The “neutral” color in this wedding was the navy blue of the groom’s and groomsmen’s suits.

Photo credit: Sandra Fazzino

A few more inspirations, here with the light green of hydrangeas…

Photo credit: Prof. Matthias Geiger
Photo credit: Megan Reeves Photography

I hope you are now as happy about this new Color of the Year as I am! Off to a joyful, vibrant and uplifting wedding season 2024!