Nancy and I are going back more than a decade… and I have come to highly appreciate her very elegant approach to wedding flowers. For example, she is not using any “fillers” – and that, of course, makes her arrangements more beautiful (but also more expensive). It’s true – she is a luxury wedding florist! Just admire the stunning floral decor she creates… and learn from her insights!

Behind the Blooms: A Florist’s Approach to Luxury Wedding Flowers

 Ever wonder what goes into creating breathtaking wedding florals? Here’s a little insight into my world as a florist!

“What is your specific strength as a florist?“

What sets me apart is that I don’t just design as a floral designer—I design as an event designer. My work isn’t just about making arrangements look beautiful; it’s about crafting a full guest experience. Every floral element is placed with intention—how it looks, feels, photographs, and enhances the atmosphere for both the couple and their guests.

I’m also too practical to design just for a trend. Trends come and go, but a well-designed event is timeless. Our design philosophy is rooted in my instantly recognizable belief that florals should complement, not compete with the space, the setting, and the guest experience. I approach every event with this mindset, ensuring that the floral design elevates the event in a way that feels intentional and seamlessly integrated.

“What does it take to deliver stunning wedding flowers?“

Beyond beautiful blooms, it takes:
 Designing with Purpose – Every arrangement is curated for its aesthetic, functionality, and impact on the event flow.
 Expert Curation – Sourcing the freshest, most stunning blooms to create the perfect palette and texture.
 Seamless Collaboration – Working closely with planners, venues, and other vendors to ensure every detail aligns.
 Flexibility & Quick Thinking – No event goes 100% as planned, so adapting without sacrificing design integrity is key.

 Real-Life Solution:
One of the most complex installations I ever tackled was designing an orchid chandelier where the rigging point was on the 2nd floor, but guests were entering from the Mezzanine. The strands had to hang 27 feet down, so I had to engineer a way to suspend a grid from the 2nd floor opening that extended all the way to the Mezzanine.

On top of that, each strand had to be prepped in advance to avoid tangling—one wrong move, and we’d have a massive floral mess before the event even started! It took careful planning, precision rigging, and an eye for both aesthetics and logistics.

That’s the level of detail we go to—designing florals that not only look breathtaking but are also executed flawlessly.

“Why are wedding flowers so expensive?

Great question! The cost isn’t just about the flowers—it’s about everything that goes into creating a flawless execution:

 Premium Blooms – Many wedding flowers are imported, seasonal, or require careful handling.
 Expert Design & Labor – Designing, processing, arranging, and installing florals takes skilled professionals and hours of work.
 Logistics & Setup – Transporting fragile blooms, setting up installations, and ensuring everything looks perfect under a tight timeline.
 Event-Day Execution – Unlike home flowers, wedding florals must be flawless for one day only, requiring meticulous planning.

A wedding is a one-shot production—and florals are a critical part of that visual storytelling.

“What’s the Difference Between Low-Quality and High-Quality Floral Décor?“

It all starts with the artisan’s mission, execution, and service.

 Low-quality florals feel like an afterthought—generic, uninspired, and poorly executed. They lack careful sourcing, handling, and attention to detail, often arriving wilted, misplaced, or unfinished.

 High-quality florals aren’t just about expensive blooms—it’s about how even a simple carnation is cared for, how a bunch of sweet peas is watched for days, and how upon delivery, wilting flowers are replaced, glass is wiped, and centerpieces are placed perfectly.

Luxury floral design is about craftsmanship and precision—but also having enough skilled hands on site to ensure everything is installed on time, adjusted, and perfected. It’s about going beyond expectations, so the final product feels effortless, polished, and truly extraordinary.

“What else do you want to add?”

Great floral design is about more than just aesthetics—it’s about how it makes people feel. It’s about creating an atmosphere, a memory, an experience. When done right, florals don’t just decorate a space—they transform it.

Our design is intended to reflect my instantly recognizable belief that wedding florals should be more than just pretty arrangements—they should be part of the guest experience, an extension of the event design, and a defining element of the celebration.

For me, florals are never just about flowers. They’re about elevating the event, enhancing the guest experience, and making a moment unforgettable.