Expert interviews: florist Marie Krick of Laurel & Vine

Posted on March 17, 2025 by jlammerts

Marie and I have collaborated on numerous wedding projects for more than a decade, some modest in size, and some requiring a whole army of florists for installation. No matter the scope, Marie is always prepared, having everything planned out meticulously ahead of time. But aside from that, she is also flexible and able to change plans in the moment – a vital skill in the events business!

What is your specific strength as a florist?

I am good at thinking on my feet. There are so many unforeseen circumstances that come up on wedding days, and I have always been able to accommodate my couples’ “wedding day emergencies” with some quick “flower thinking.”

– What is your style? Your approach to your work?

My signature style is “garden with a touch of wild whimsy.” My approach is to stay very organized on the back end. I plan exactly how many stems of each variety will be going into each design months before the wedding. This allows for efficient, elegant, and confident designing.

– What does it take to deliver stunning wedding flowers?

Understanding each variety and its unique needs is key. Some roses need just one day outside of the cooler to open to perfection. Others need four. Some varieties shouldn’t be in the cooler at all. Knowing how to time the care and handling of each flower makes for stunning wedding flowers.

What is the difference between low-quality and high-quality floral decor?

Low quality florals aren’t given “love.” They aren’t trimmed, misted with water, or kept at the correct temperature and therefore may not hold up on a wedding day. They’re also poorly designed by someone who was most likely rushing or simply didn’t have the knowledge of basic design principles that would enable them to impart the “wow factor.”

Why are wedding flowers so expensive?

Flowers in general are considered a luxury. But most couples want more than just “everyday” flowers. They want special varieties such as garden roses, Icelandic poppies, and butterfly ranunculus. These more “special” varieties usually cost more than flowers you would find in a typical grocery store.

Most couples are also looking for well-designed flowers. This means that they’re hiring a florist for his/her time and expertise beyond just the physical blooms. And if the wedding day includes numerous large flower installations, the florist needs to bring a team to help him/her set it up. That labor gets expensive, especially if your florist (hopefully) is paying a fair wage to his/her employees.

What else would you like to add?

If couples are wanting to get the most “bang” for their buck, I recommend focusing on putting larger and more impressive floral designs where guests will be looking and spending time the most. Think: altar design, bar flowers, sweetheart table, etc. Put the bulk of your budget in these places, and then you can cut back in other areas if needed.

Expert florist interview: Nancy Liu Chin

Posted on February 27, 2025 by jlammerts

Nancy and I are going back more than a decade… and I have come to highly appreciate her very elegant approach to wedding flowers. For example, she is not using any “fillers” – and that, of course, makes her arrangements more beautiful (but also more expensive). It’s true – she is a luxury wedding florist! Just admire the stunning floral decor she creates… and learn from her insights!

Behind the Blooms: A Florist’s Approach to Luxury Wedding Flowers

Ever wonder what goes into creating breathtaking wedding florals? Here’s a little insight into my world as a florist!

“What is your specific strength as a florist?“

What sets me apart is that I don’t just design as a floral designer—I design as an event designer. My work isn’t just about making arrangements look beautiful; it’s about crafting a full guest experience. Every floral element is placed with intention—how it looks, feels, photographs, and enhances the atmosphere for both the couple and their guests.

I’m also too practical to design just for a trend. Trends come and go, but a well-designed event is timeless. Our design philosophy is rooted in my instantly recognizable belief that florals should complement, not compete with the space, the setting, and the guest experience. I approach every event with this mindset, ensuring that the floral design elevates the event in a way that feels intentional and seamlessly integrated.

“What does it take to deliver stunning wedding flowers?“

Beyond beautiful blooms, it takes:
Designing with Purpose – Every arrangement is curated for its aesthetic, functionality, and impact on the event flow.
Expert Curation – Sourcing the freshest, most stunning blooms to create the perfect palette and texture.
Seamless Collaboration – Working closely with planners, venues, and other vendors to ensure every detail aligns.
Flexibility & Quick Thinking – No event goes 100% as planned, so adapting without sacrificing design integrity is key.

Real-Life Solution:
One of the most complex installations I ever tackled was designing an orchid chandelier where the rigging point was on the 2nd floor, but guests were entering from the Mezzanine. The strands had to hang 27 feet down, so I had to engineer a way to suspend a grid from the 2nd floor opening that extended all the way to the Mezzanine.

On top of that, each strand had to be prepped in advance to avoid tangling—one wrong move, and we’d have a massive floral mess before the event even started! It took careful planning, precision rigging, and an eye for both aesthetics and logistics.

That’s the level of detail we go to—designing florals that not only look breathtaking but are also executed flawlessly.

“Why are wedding flowers so expensive?

Great question! The cost isn’t just about the flowers—it’s about everything that goes into creating a flawless execution:

Premium Blooms – Many wedding flowers are imported, seasonal, or require careful handling.
👩‍🎨 Expert Design & Labor – Designing, processing, arranging, and installing florals takes skilled professionals and hours of work.
Logistics & Setup – Transporting fragile blooms, setting up installations, and ensuring everything looks perfect under a tight timeline.
Event-Day Execution – Unlike home flowers, wedding florals must be flawless for one day only, requiring meticulous planning.

A wedding is a one-shot production—and florals are a critical part of that visual storytelling.

“What’s the Difference Between Low-Quality and High-Quality Floral Décor?“

It all starts with the artisan’s mission, execution, and service.

Low-quality florals feel like an afterthought—generic, uninspired, and poorly executed. They lack careful sourcing, handling, and attention to detail, often arriving wilted, misplaced, or unfinished.

High-quality florals aren’t just about expensive blooms—it’s about how even a simple carnation is cared for, how a bunch of sweet peas is watched for days, and how upon delivery, wilting flowers are replaced, glass is wiped, and centerpieces are placed perfectly.

Luxury floral design is about craftsmanship and precision—but also having enough skilled hands on site to ensure everything is installed on time, adjusted, and perfected. It’s about going beyond expectations, so the final product feels effortless, polished, and truly extraordinary.

“What else do you want to add?”

Great floral design is about more than just aesthetics—it’s about how it makes people feel. It’s about creating an atmosphere, a memory, an experience. When done right, florals don’t just decorate a space—they transform it.

Our design is intended to reflect my instantly recognizable belief that wedding florals should be more than just pretty arrangements—they should be part of the guest experience, an extension of the event design, and a defining element of the celebration.

For me, florals are never just about flowers. They’re about elevating the event, enhancing the guest experience, and making a moment unforgettable.

Expert florist interview: Marie Krick of Laurel&Vine

Posted on February 26, 2025 by jlammerts

I have worked with Marie many, many times over the years, and we have really become friends. We know we can fully rely on each other – and so I have never before asked her how she even approaches and does her work (it always came out fantastic… so why ask?). But with so much experience she has to share, I now did ask her – also for you, my readers!

“What is your specific strength as a florist?”

I am good at ‘thinking on my feet.’ There are so many unforeseen circumstances that come up on wedding days, and I have been able to accommodate my couples’ “wedding day emergencies” with some quick ‘flower thinking.’

“What is your style? Your approach to your work?”

My signature style is ‘garden with a touch of wild whimsy.’ My approach is to stay very organized on the back-end. I plan exactly how many stems of each variety will be going into each design months before the wedding. This allows for efficient, elegant, and confident designing.

“What does it take to deliver stunning wedding flowers?”

“What is the difference between low-quality and high-quality floral decor?”

“Why are wedding flowers so expensive?”

Most couples are also looking for well-designed flowers. This means that they’re hiring a florist for their time and expertise beyond just the physical blooms. And if the wedding day includes a lot of large flower installations, the florist needs to bring a team to help them set it up. That labor gets expensive, especially if your florist (hopefully) is paying a fair wage to their employees.

“What else do you want to add?”

If couples are wanting to get the most “bang for their buck,” I recommend focusing on putting larger and more impressive floral designs where guests will be looking and spending time the most. Think: altar design, bar flowers, sweetheart table, etc. Put the bulk of your budget in these places, and then you can cut back in other areas if needed.

Expert interview: Florist Karen Baba of Plandecor

Posted on February 23, 2025 by jlammerts

How to choose your perfect wedding florist

“What is your specific strength as a florist?“

Attention to detail and the importance of understanding my clients’ vision.

“What is your style? Your approach to your work?”

My style varies depending on the client and venue. But personally I prefer a romantic, unique “garden-y” look…but I also love working with contemporary designs.

“What does it take to deliver stunning wedding flowers?”

Determination and attention to detail

“What is the difference between low-quality and high-quality floral decor?”

Basically the types of flowers you choose, attention to detail, containers, specialized unique decorative items – and the desire to be the best!

“Why are wedding flowers so expensive?”

A lot of labor goes into creating an event, and the cost of the flowers themselves, the containers, mechanics etc.

“What else do you want to add?”

There’s nothing better than hearing from your client that you exceeded all their expectations and that their guests raved. That is what makes what we do worthwhile. And working with great vendors like you Jutta….thank you xx

Karen Baba

Plan Decor

650 766-0980

www.plandecor.com

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Rachel and Jim – a one-of-a-kind union

Posted on December 19, 2024 by jlammerts

Rachel and Jim had met and lived together for more than two decades, literally “growing old together,” and then they decided to make their union official – and for that occasion they were envisioning an elegant, warm celebration with their children, grandchildren and circle of the friends acquired over a lifetime. What better setting for such a one-of-a-kind wedding than the storied Fairmont San Francisco? So Rachel and Jim secured it for their venue. And then… they realized that a lot more needed to be planned. A whole lot more. I am honored that they chose my company, A Day Like No Other, to make their vision a reality. We jumped right in… and over a yearlong collaboration on vendor bookings, logistics, design and decor, we truly became good friends!

The couple began their wedding day at their “homebase,” their room at the Fairmont….

… with this unbeatable view of the City and the Bay.

While Rachel had her hair done by her longtime hair stylist Eric Webb and her makeup applied by Tiffany Chiang of Design Her Image, photographer extraordinaire Kevin Chin captured the beautiful details.

Then bride and groom helped each other getting ready …

And even if they had seen each other during the morning preparations, Rachel wanted to have a traditional “First Look.” She was soooo excited!

Here they are, on the glorious main staircase in the Fairmont lobby.

It was so moving to see… and then it was time for many, many photos.

Meanwhile, frantic preparations were underway to get everything ready in time for guest arrival, the ceremony and Cocktail Hour and, of course, for the reception with dinner and dancing. The Fairmont team, led by Corrine Mitten, had set everything up for us already (thank you!); florist Karen Baba of Plan Decor was busy decorating the chuppah on the Fairmont Rooftop Garden; DJ Tyler Huffman and the Rhonda Sauce Jazz Trio (both from Ivy Hill Entertainment) were getting situated for sound and music, and my assistant Deanna and I were coordinating the myriad details behind the scenes.

We set up the WELCOME sign – which I had custom-designed based on the couple’s choice of invitation card, with a custom color scheme based on – you won’t believe it – the carpet pattern in the ballroom! Its elegant eggplant and antique gold arabesques were the inspiration for the whole color scheme, resulting in a very cohesive overall look and feel. These colors were ultimately chosen because they also fit so well with the bride’s dress choice of teal silk – the bridal bouquet and floral arrangements (from PlanDecor) were kept in rich jewel tones (the bride’s favorite colorway), again based on eggplant and gold.

Next came the Guest Book table – with the signage again showing the motifs and colors of the invitations; the guest book cover picking up the eggplant hue, and the big floral arrangement playing along.

Next up: Ketubah signing before the wedding ceremony.

And with that, the two are actually MARRIED.

The chuppah was waiting, resplendent in, you guessed it, eggplant, yellow and jeweltones …

All guests had meanwhile arrived, and the great moment had come! To the tunes of Rascal Flatt’s God Bless the Broken Road (played by DJ Tyler Huffman of Ivy Hill Entertainment), Rachel and Jim walked down the aisle.

The two “broke the traditional glass” TOGETHER…

… and then the whole congregation broke out chanting “Mazel Tov” to the newlyweds.

While the new couple enjoyed a little quiet retreat – and then had many more photos to take – their guests were treated to a Cocktail reception in the Pavilion Room ….

… with live entertainment by the Rhonda Sauce jazz trio.

Meanwhile, we all put the finishing touches on the elaborate dinner setup in the Crown Room…

… where subtly shimmering eggplant-colored linens and napkins (from Napa Valley Linens) coordinated perfectly with the room’s interior and intimate lounge seating (from Hensley Event Resources) in the recesses of the ballroom invited guests to quiet conversations and little breaks from the festivities.

The tall centerpieces, literally hovering above the dining tables, formed a lively color accent – without interfering with conversation across the table (something the groom had been adamant about!).

To round out the lush, rich look and warm feel of the elegant ballroom, we added a large number of tall living plants – stunning palm tree varietals and huge Bird-of-Paradise plants (from Indoor Greenery) from the entrance steps to the whole perimeter and at strategic spots in the room.

Guests found their table assignments through eggplant-colored escort cards in the exact same design as all other signage – just in an “inverted” colorway!

Ready for dinner! The newlyweds kicked off the dinner-and-dancing portion of their celebration with their Grand Entrance and First Dance to the song How Sweet It Is by Marvin Gaye (professionally choreographed by and practiced with Cynthia Glinka of Dance with Glinka).

With that, dinner service began, live music accompanied the feast, and many family members and guests proposed toasts and well-wishes. Once dinner was finished, Rachel and Jim had one more important task to accomplish: cutting their cake – traditionally the first shared task of a newlywed couple.

Per our wishes, the talented Kelly Zubal of Inticing Creations had decorated the elegant white cake with the exact floral motif that formed the common thread from invitation to signage to wedding decor.

Once that was done, everyone flocked to the dance floor to kick off the dance party with an exuberant Hora Dance during which, traditionally, the newlyweds are hoisted high up above the dancing crowd – and that’s exactly what we did!

From that point on, there was no holding back on the dance floor, and DJ…. kept everyone exactly there! It was a wonderful, unforgettable celebration – and bride and groom were SO HAPPY!!

Wishing you this happiness together for every single day, Rachel and Jim!

Hannah and Matt: A Glorious Fall Wedding on the Coast

Posted on November 12, 2019 by jlammerts

Here is my last wedding of the 2019 season, and a beautiful one at that! Hannah and Matt decided to tie the knot pretty much on the day of their two-year anniversary. Matt had nearly sworn off relationships completely, and Hannah had simply taken her time – but when the two met, the attraction was instantaneous. Very soon, the two became loving parents to rescue dog Kiki, a 10-lb furry white ball of love. One thing led to another – and ultimately everything led them to getting married!

Many months of planning with my company, A Day Like No Other, did pay off last Saturday at Mavericks House in Half Moon Bay, beautiful, nautical-inspired event space right on the water.

Hannah got ready next door, at the Inn at Mavericks, with gorgeous views over the Half Moon Bay harbor. Hair and makeup stylist Hanh Cao worked her magic on a bride who otherwise rarely wears makeup – and the results were downright stunning!

Hannah admitted that every time throughout the day when she looked at herself in the mirror – she smiled. That says it all!

Her bridesmaids dressed in beautifully coordinated seaglass colors…

… then they all, including the bride’s sister/Maid of Honor, helped Hannah into her wedding dress…

… elegant, timeless and unfrilly as Hannah prefers it, with a lace top and a soft and feminine tulle skirt – so pretty!

A true “sister-to-sister” moment!

Then there were Hannah’s princess slippers with a LOT of “bling…”

… and her stunning bridal bouquet (from Green Petal Designs – who created floral decor throughout) in Fall colors.

Hannah had requested a loose, effortless, feminine style, and florist Janelle Jacky-Litt “delivered” with an unexpected combination of rust-colored orchids and roses, astilbe, grasses and even air plant in the bouquet, all finished with a teal wrap around the stems as a little peek preview to the couple’s favorite color as the star of their decor.

The groom and groomsmen got matching boutonnieres – just as pretty (only a lot smaller…).

Ready for their “First Look” – always a very emotional moment…

The wooden ceremony arch (with its spectacular backdrop of endless views over the Pacific) was decorated in similar style with large sprays of Fall flowers.

The ceremony was officiated by a family member who found the most personal words – half fun, half gravitas – for Hannah and Matt, while their favorite music was played by DJ Ron Israel of Spotlight Occasions.

While the couple was taking many, many photos with photographer Frank J. Lee (wait until you see HIS photos! So far all we have are my cellphone snapshots…), guests flocked to the Cocktail patio and the fire tables and heat lamps as the sun began to disappear and it was getting quite chilly.

The Mavericks team under leadership of Lisa Graye, florist Kelly of Green Petal Designs, and my assistant Melinda and I were busy putting finishing touches on the dining room decor.

The couple had chosen their favorite color, teal, for table cloths, a perfect complement to the colors of the sea outside and the muted blues and greys of the venue; and Fall colors in hues of rust and orange with lots of candlelight for their table decor – a beautiful combination.

Seasonal pumpkins played table card holder…

… and gourds and mini pumpkins “rubbed shoulders” with exquisite roses and rustic leaves, grasses and thistles.

The couple’s delicious all-vegan wedding cake (by Christian Roeder of Krumbs Cakes) played along with textural details… and unexpected flowers!

The couple’s First Dance opened the dance floor…

… and DJ Ron kept the joyful, upbeat vibe going for the late-night revelers.

The newlyweds were headed to their “mini moon” (to be followed by their “real” honeymoon later), and guests were shuttled back to their hotels in style (by Le Grande Affaire Transportation).

What a party! Wishing Hannah and Matt a lifetime of happiness!

Wedding Woof

Tag Archives: bridal bouquet