Marie and I have collaborated on numerous wedding projects for more than a decade, some modest in size, and some requiring a whole army of florists for installation. No matter the scope, Marie is always prepared, having everything planned out meticulously ahead of time. But aside from that, she is also flexible and able to change plans in the moment – a vital skill in the events business!
What is your specific strength as a florist?
I am good at thinking on my feet. There are so many unforeseen circumstances that come up on wedding days, and I have always been able to accommodate my couples’ “wedding day emergencies” with some quick “flower thinking.”
– What is your style? Your approach to your work?
My signature style is “garden with a touch of wild whimsy.” My approach is to stay very organized on the back end. I plan exactly how many stems of each variety will be going into each design months before the wedding. This allows for efficient, elegant, and confident designing.
– What does it take to deliver stunning wedding flowers?
Understanding each variety and its unique needs is key. Some roses need just one day outside of the cooler to open to perfection. Others need four. Some varieties shouldn’t be in the cooler at all. Knowing how to time the care and handling of each flower makes for stunning wedding flowers.
What is the difference between low-quality and high-quality floral decor?
Low quality florals aren’t given “love.” They aren’t trimmed, misted with water, or kept at the correct temperature and therefore may not hold up on a wedding day. They’re also poorly designed by someone who was most likely rushing or simply didn’t have the knowledge of basic design principles that would enable them to impart the “wow factor.”
Why are wedding flowers so expensive?
Flowers in general are considered a luxury. But most couples want more than just “everyday” flowers. They want special varieties such as garden roses, Icelandic poppies, and butterfly ranunculus. These more “special” varieties usually cost more than flowers you would find in a typical grocery store.
Most couples are also looking for well-designed flowers. This means that they’re hiring a florist for his/her time and expertise beyond just the physical blooms. And if the wedding day includes numerous large flower installations, the florist needs to bring a team to help him/her set it up. That labor gets expensive, especially if your florist (hopefully) is paying a fair wage to his/her employees.
What else would you like to add?
If couples are wanting to get the most “bang” for their buck, I recommend focusing on putting larger and more impressive floral designs where guests will be looking and spending time the most. Think: altar design, bar flowers, sweetheart table, etc. Put the bulk of your budget in these places, and then you can cut back in other areas if needed.
