Expert interview with videographer Will Cook of Kindlewood Films

Will and I go back many years – and we’ve collaborated on quite a few weddings. For many couples, videography is an afterthought, and for some even an “unnecessary expense.” WRONG, says Will… let’s see why that is so!

“How did you get into videography/wedding videography?“
I started out in commercial and documentary filmmaking, but found myself drawn to the emotion and storytelling of weddings. A friend asked me to film their big day years ago, and I was hooked. There’s something really special about capturing such an important, personal moment and turning it into a cinematic keepsake.

“How many weddings have you done?“
Over the years, I’ve filmed more than 150 weddings across California and beyond. Each one is a little different, which keeps it fresh and creatively fulfilling.

“Which qualities, in your opinion, are crucial for a great wedding videographer?“
A great wedding videographer needs to be calm under pressure, always aware of what’s happening, and able to anticipate the moments before they happen. But just as important is having a filmmaker’s eye—using light, sound, and movement to tell the story in a beautiful, meaningful way.

“What is the difference between cellphone video by wedding guests and a professional wedding video?“
Cell phone videos are great for capturing quick moments, but a professional wedding video is intentional. It’s shot with multiple cameras, crisp audio, cinematic framing, and professional editing. The difference is like comparing a home video to a short film.

“What does wedding video add BEYOND wedding photos?“
Photos freeze moments in time, but video brings them to life. You can hear your vows, see your loved ones move and speak, relive the speeches, the laughter, the energy on the dance floor. It captures the emotional heartbeat of the day in a way nothing else can.

“What are the criteria by which couples should choose their wedding videographer?“
Connection and trust are key. Look for someone whose work resonates with you emotionally, who communicates clearly, and who you feel comfortable having around on your wedding day. Style, professionalism, and personality all matter.

“What makes wedding videography so expensive?“
A lot goes into it—multiple cameras, high-end audio gear, lighting, travel, and most importantly, the time. A single wedding can take 60+ hours to edit. You’re not just paying for a service, you’re investing in a piece of storytelling that you’ll watch for decades.

“Anything else you’d like to add?“
I always tell couples: your wedding day will go by fast, and there’s no way to remember everything. Video lets you relive it. Years from now, when voices have changed or loved ones are gone, having that story captured is priceless.

Want to see living proof of how powerful a wedding video can be? Here is one that Will did at one of my weddings!

Rox and Clay video