Small Business Marketing Gone Glam: WIPA at the Shattuck Plaza in Berkeley

As the Regional Director of Programs at WIPA, Wedding Industry Professionals Association, I have the pleasure (and the obligation…) to organize four festive events throughout the year, and we just concluded the year of 2014 on a really high note: with an elegant luncheon in the Crystal Ballroom of Berkeley’s storied Shattuck Plaza Hotel.

facadeAs always, we offered both fun and education – our speaker, Carolyn Higgins, founder of Fortune Marketing Company and an expert advisor for small businesses, presented “Four Pillars of Small Business Marketing Success,” and all attendees agreed: they were taking home valuable insights!

But we are getting ahead of ourselves! After registration and a display of our numerous sponsors…

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… guests received beautiful program books (by Wedcrafted.com)

2014.10.28 WIPA NorCal Shattuck Plaza Hotel
… and then the event began with an elegant Cocktail reception:

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… with my friend (and recent bride!), Erica Messer, playing the harp for us.

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

Guests were treated to delicious hors d’oeuvres…

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… and to a big surprise: Liz Smith of Beau Ties of Vermont, purveyor of the finest handmade silk bow ties, presented a variety of options for the stylish groom, groomsmen, fathers etc. AND gave away one classic black bow tie to every guest!

2014.10.28 WIPA NorCal Shattuck Plaza HotelThat put a big smile on everyone’s face!

As did the elegant decor to match the extraordinary character of the Crystal Ballroom – walls covered in bold black-and-white stripes and adorned with oversized mirrored panels, reminding me of a huge conservatory. With that, the decor idea was born: we decorated with huge palm trees (courtesy of Interior Plant Design) and hedges (from Stuart Rental Company) and added to these charming firefly lights (from Firefly Magic). Centerpieces and smaller arrangements (from Katharina Stuart Floral Art and Design) throughout picked up the “green and white/modern conservatory” theme beautifully…

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… and reached truly glamorous heights on the dining tables which were all aglitter in “Paris” silver sequined linens from Napa Valley Linens.

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

Add to that chic and modern dining chairs (from Hartmann Studios – as was the stunning lounge furniture we used for our dessert lounge; more of that later…) – and beautifully calligraphed menu cards in charcoal and silver (by Sally Laporta of Monks of Age)…

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… and handmade traditional Hungarian gingerbread heart favors (by Tunde’s Creations) …

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

… and you see – it’s quite stunning! Even more so thanks to the elegant ceiling wash (provided by our A/V sponsor, Fantasy Sound):

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

Then it was time for speeches (here it’s me in action…)

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… and of course for the speaker presentation we had all been eagerly awaiting. Carolyn Higgins proved to be not only a highly knowledgeable expert in her field, but also an engaging speaker, with the rare gift of making a “dry” topic come alive and be real fun to learn!

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

2014.10.28 WIPA NorCal Shattuck Plaza HotelThat’s the presentation style everybody just loved!

And then we had a fabulous lunch… and the much-anticipated prize drawing (probably the biggest one in WIPA history!) with chalkboard art (from Steele My Heart) and fused-glass “sun catchers” (from Pat Gibbons) for the home, a wine gift (from Wente Vineyards), a big box of top-of-the-line skincare from my favorite Kiehl’s store at the San Mateo Hillsdale Mall, an elegant bridal headpiece (from Poppyhearts) and beautiful parasols for weddings (by Parasols by Design). There were also coveted “Travel and Leisure” prizes: a “Vine to Wine” experience (at Holman Ranch), a Foursome of Golf (at The Bridges Golf Club), and a stay for two at Purple Orchid Wine Country Resort and Spa, and at two five-star resorts: Cavallo Point and Four Seasons San Francisco. All of our guests decidedly enjoyed this type of lunch entertainment!

But our event was far from over: it concluded with coffee and dessert in our elegant dessert lounge …

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… where a glamorous silver and white multi tier cake from Torino Baking was waiting:

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

Pastry artist Julie Durkee herself cut her creation to reveal an oh-so-delicious super-rich chocolate cake underneath:

2014.10.28 WIPA NorCal Shattuck Plaza HotelI can say, all our guests…

2014.10.28 WIPA NorCal Shattuck Plaza Hotel

2014.10.28 WIPA NorCal Shattuck Plaza Hotel… were having a good time! It definitely was a special event – documented in photos by Gustavo Fernandez and videotaped by Level 2 Productions.

Our next festive event will be on February 24 of 2015 – we sure hope to welcome you there!

 

 

A Year in Wedding Dresses – 2014

Wedding season is wrapping up, and I am looking back at all the beautiful events I was privileged to create, all my radiant brides who shone brightly in all their finery… and I realize how very individual and unique most of the wedding gowns were that they chose for their Great Day. More individual than last year, even! For 2013, the undisputed winner was the classic A-line dress, universally flattering and always right. This year, it has to take second or even third place after other styles. Curious?

Bear with me!

The ones whose dresses came closest to the A-line style were…

Michele’s ruffled confection for her oceanside wedding:

michele

… Laura’s sateen dress with a sweetheart neckline and ruffles:

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…  and Erica’s breathtakingly beautiful creation:

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Then there was Lauren’s sweetly nostalgic and demure, lacy three-quarter sleeve dress:

LaurenMy bride Amy went for drapey Thirties silver screen goddess drama:

amy lThen there was a trend towards the not-at-all simple sheath dress – each of them unique in its own way.

The “other” Laura chose exquisite ivory lace and a charming button detail:

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bride waitingA different take on the sheath – Angie’s ephemeral diaphanous fluid layers of embroidered tulle:angie…. as well as Shaina’s simple and elegant version with lace appliqué:

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Two of my brides went for a ball gown-inspired style – Pamela…

bride… and “the other” Amy, hers with a nearly cathedral-length train and crystal-encrusted belt:

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in the woods posing

And finally – two more that are truly one-of-a-kind:

Vannie’s fluid draped-silk dress with crystal-encrusted cap sleeves…

vannie… and Marissa’s Grecian-column inspired, exquisitely adorned Empire dress with an oh-so-feminine bow in back:

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dress from behind

 

What a show! And the common denominator? Classic white and floor-length… and other than that, totally individualistic. Anything goes!

I can’t really decide which one is my absolute favorite… you? Drop me a line!

 

 

 

 

 

 

The Perfect Performance: Marissa’s and Jordan’s Wedding at Studio Trilogy

What’s the most unusual, most hip and chic wedding venue you’ve ever been to? I bet you’ve never been to a wedding at a professional recording studio!

Well, I was the lucky one! When Marissa and Jordan approached my company, A Day Like No Other, for help with their wedding coordination, they had already booked Studio Trilogy in San Francisco – a professional recording studio with a long list of illustrious clients, among others Willie Nelson, and every free spot on the walls adorned with photos of pop and rock luminaries “in action.”

To my great surprise, Studio Trilogy offers much more than the recording studios themselves – there is a dramatic double-height Great Room with exposed wood beams and a fireplace, a cozy media room, a secret room hidden behind a movable built-in shelf, a gallery, a bridal preparation area complete with a separate bathroom, a patio, two kitchens… in short, a spacious, chic venue with all the bells and whistles!

The couple had made sure there were many personal touches and a lot of consideration for guests throughout: arriving guests left their cars with California Valet Parking (no hassles with that) and, instead of signing a guest book, took Polaroid snapshots and clipped them to wire frames in the foyer.

Speaking of photos – the guests got to see a lot of those! The built-in library shelves of the Great Room had been filled with at least a hundred family and couples’ photos, interspersed with as many candles…

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Embroidered handkerchiefs “for your happy tears” and yarmulkes (the traditional Jewish skullcaps) were set out for the guests..

yarmulkes

For her great day, the bride had chosen an exquisite lace Empire dress with a crystal-encrusted sash and straps …

 

dress from behind

… with a feminine bow in back, complemented by gorgeous strappy, glittery high heels…

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…and  an artfully “undone” updo. The proud Mother of the Bride placed the veil herself on her daughter.

Marissa’s good friend Jo Newman was the hair and makeup artist for the day for bride, mothers, and bridesmaids, and all looked equally radiant! Another good friend, acclaimed wedding, portrait and lifestyle photographer Laurie Smith, had come all the way from Los Angeles to capture every precious moment of  her friends’ wedding.

For the ceremony, Marissa’s Dad had handcrafted a Chuppah …

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… which was then decorated with a lush flower arrangement by Aili Ice Designs:

… and the bride carried a beautiful bouquet to match:

The ceremony was officiated by the brother of the groom, with parents, closest family members and a good hundred friends surrounding the Chuppah. The star of the day? Ringbearer dog Max! Here he is, front and center, sporting a white bow tie and cuffs, in the official wedding photo:

He really did a good job, assisted by two more ring bearers, Avi and Mikayla.

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DSC_3052Marissa’s niece, 14-year old Allie, a gifted pianist, contributed in her own way – she played the bride’s processional, Pachelbel’s famous Canon in D, on the grand piano:

DSC_4508 and for the couple’s First Dance it was their friend Steve playing.

Guests mingled in the gallery and on the patio …

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… with cocktails from two bars, hors d’oeuvres from TipTopTapas …

DSC_3000… and traditional Jewish music by the Stanford Klezmer Band who went on to intonate the time-honored melody of Hava Nagila for the mandatory Hora Dance – and the crowd exuberantly danced along and lifted the newlyweds high up on chairs.

DSC_3502The party got off to a great and joyful start – and did not stop ever that night! There were, of course, toasts and speeches from so many loved ones, and then the dancing and dining resumed. For the “dance party” of the night, the couple had enlisted a fantastic band, “Love Fool.”

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DSC_4869They kept the crowd going – on and on – clapping, stomping and singing along. And – did I mention the candy bar?

It was supplemented by decorated wedding cookies and cake pops in four flavors (a labor of love by Marissa’s Mom) and Jordan’s favorite  ice cream sandwiches: “It’s It,” a local SF specialty. To-go bags invited guests to take candy home as their wedding favors, and many rediscovered their “sweet tooth!”

What a wonderful day… and that is why both I and my tireless assistant Kelsey love our jobs so much!

Many happy years together, Marissa and Jordan (and Max!)

couple nuzzling sofa

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